Videos

A collection of videos I have worked on over the past few years. I have written the scripts and created the concepts for each.

farmer wellness initiative—Let’s break the silence together

The Ontario Federation of Agriculture has partnered with the Farmers Wellness Initiative to offer customized and free mental health support for farmers across Ontario. There us still a stigma around seeking therapy and help among farmers, so we created a video that portrayed the day-to-day ruggedness of this job.

I wanted to accentuate the minor hardships that accumulate over time until they build up into a stress level that is impossible to ignore. The concept of this video was built around white noise and minimal dialogue, contrasting both with breaking the silence.

labatt breweries of canada—celebrating 175 years

Labatt Breweries turned 175 years old in 2022, which is older than Canada’s confederation. To celebrate being Canada’s oldest and longest-operating brewery—and to promote its 175th birthday celebration at Toronto’s Harbourfront—we created a promotional video that highlights how Labatt has been with the Great White North through all its most significant historical milestones and cultural touchstones.