NATIONAL PEANUT BOARD: 4-6 MONTHS

What size clothes does a baby wear? The answer is right on the tag for you! “0-3 months.” “3-6 months.” “6-9 months.” Wouldn’t it be nice if all the other questions to raising your little peanut were right there too?

National Peanut Board seized on recent guidelines released by the NIAID on preventing peanut allergies. It found that introducing peanuts as early as 4-6 months can reduce a lifetime peanut allergy.

Size 4 to 6 Months was born. The campaign offered a limited-time, custom-designed clothing line specifically made for babies to wear between ages – well, 4 to 6 months. This allowed the National Peanut Board to get in front of parents at the most critical time for introducing peanuts to their children.

Campaign Results:

• 76% of the parents exposed to the campaign confirmed they introduced peanuts to their child before 12 months of age – compared to the 48% who were not exposed to the campaign

• 80% recommended or shared their experience of introducing peanuts to their child(ren) with family or friends