HUMANA NATIONAL SENIOR GAMES

In its seventh year of sponsoring the National Senior Games, Humana celebrated the 14,000 participating athletes in a new way.

We showcased not only their competitive spirit but shifted the perception of senior athletes—at this national competition and beyond.

The campaign enlisted professional sports photographer, Tim Tadder, to capture action shots and heroic images and drive a message that age does not define athleticism or skill.

We unveiled an exclusive photo gallery on CNN, featuring 10 photos, athlete stories, and commentary from Tadder and Humana’s SVP of Marketing.

Campaign results:

• 1,215 media placements

• 1.3 billion media impressions