DOW 25 SUSTAINABILITY GOALS

Dow is aggressively committing to address both climate change and plastic waste on its path toward becoming the most innovative, customer-centric, inclusive, and sustainable materials science company in the world.

Dow’s new sustainability targets, which align to and built upon its 2025 Sustainability Goals, included:

• Protect the Climate: By 2030, Dow will reduce its net annual carbon emissions by 15% from its 2020 baseline and intends to be carbon neutral by 2050, in alignment with the Paris Agreement.

• Stop the Waste: By 2030, Dow will help “stop the waste” by enabling 1 million metric tons of plastic to be collected, reused, or recycled through its direct actions and partnerships.

• Close the Loop: By 2035, Dow will help “close the loop” by having 100% of its products sold into packaging applications to be reusable or recyclable.

I helped promote this commitment by writing annual reports and creating web pages. I also developed industry-leading LinkedIn personal brands for 18 of Dow’s VPs and C-Suiters by interviewing them to get a feel of their voice and topics of interest, worked with the accounts and social teams to develop individual content calendars for them, and ghostwrote 4-8 thought leadership blogs a month for each of them. There may or may not be plastic roads involved as well…